Young woman in a yellow sweater on a sofa bed in a styled Svea Fastigheter apartment, Stockholm

SVEA FASTIGHETER

2025 | Stockholm | Styling

This project, developed for real estate developer Svea Fastigheter in collaboration with photographer Martin Brusewitz, aimed to build a bank of images to showcase several apartments and help future occupants envision themselves in the spaces. The idea was to create warm, lived-in interiors that conveyed life and personality rather than staged, impersonal showrooms.

Three apartments were furnished and styled, each presented in multiple configurations to offer a variety of atmospheres and give the impression of different homes.

Furniture, accessories, and model styling were conceived as a coherent whole, designed to evoke everyday life scenes. Every detail—color, texture, objects—was carefully curated to create a vivid atmosphere and make it easy for future residents to project themselves.

The result is a consistent, inspiring series that highlights the quality of the apartments and provides the client with a versatile, long-lasting communication tool.

Two young men relaxing on a black and white checked sofa in a bright living room
Older couple laughing together in a small kitchen, the woman in a rust velvet outfit
Woman having breakfast with coffee, a croissant and a boiled egg at a marble table
Older couple looking at a magazine at a kitchen table
Tomatoes, red onions, chillies, a cookbook and cheese on a kitchen worktop
Older couple reading together on a cream sofa
Woman in a black jacket having breakfast at a white dining table in a bright apartment
Older man cooking at the counter while a young woman has tea at the table in a white kitchen
Two women reading and chatting beside a bed with a grey headboard and peach bedding
Breakfast table with croissants, juice and boiled eggs, two people eating
Smiling woman kneeling on a rug and playing cards in a living room
Young man sitting on a white shaggy rug next to a stack of books