Crumpled lilac paper on a violet background from the Lintex color-palette photoshoot

LINTEX

2025 | Stockholm | Styling

This project, carried out for Swedish brand Lintex in collaboration with photographer Martin Brusewitz, aimed to present the new color palette of their writing surfaces, developed by Halleroed. Inspired by 1970s surf aesthetics, the concept sought to associate the products with a strong, distinctive visual universe.

The set design was built around this creative direction, with a curated selection of objects and accessories chosen to resonate with the new colors introduced by Lintex. The goal was to highlight the palette subtly, integrating it into scenes that felt both graphic and evocative.

The shoot, staged in a former industrial space in Kummelholmen, resulted in a series of vibrant, graphic images with a timeless yet lively atmosphere. The outcome reflects Lintex’s identity: functional, elegant products where Scandinavian design simplicity meets a refined exploration of color.

Black beetle set in a clear resin block on a magenta background
Crumpled purple paper sculpture on a violet background
Blurred pink and purple abstract shape
Person carrying a violet panel up a metal staircase in a raw concrete space
Soft turquoise shape of light on a dark grey background
Blue and grey square panels hung on a weathered concrete wall
Beige square panel on a rust-stained concrete wall
Blue satin ribbon on a blue background
Pink flower seed head on a sand-brown background
Close-up of a glass dish of water with bubbles on a turquoise surface
Blue ribbon curling across a blue background
Person setting a green panel against a concrete wall
Bunch of lime-green chrysanthemums on a green background
Green panel with a yellow square and a band of red light against a concrete wall
Curved green cord on a green background