LINTEX

This project, carried out for Swedish brand Lintex in collaboration with photographer Martin Brusewitz, aimed to present the new color palette of their writing surfaces, developed by Halleroed. Inspired by 1970s surf aesthetics, the concept sought to associate the products with a strong, distinctive visual universe.

The set design was built around this creative direction, with a curated selection of objects and accessories chosen to resonate with the new colors introduced by Lintex. The goal was to highlight the palette subtly, integrating it into scenes that felt both graphic and evocative.

The shoot, staged in a former industrial space in Kummelholmen, resulted in a series of vibrant, graphic images with a timeless yet lively atmosphere. The outcome reflects Lintex’s identity: functional, elegant products where Scandinavian design simplicity meets a refined exploration of color.