BORÅSTAPETER

This project, created for Swedish brand Boråstapeter as part of the Storytelling Interior campaign, set out to highlight the role of wallpaper in shaping unique and personal atmospheres. Each invited designer—Sofi Arnholm, Kristina Tjäder, and Camille Daher—was asked to select a pattern from the collection and bring it to life within their own creative world.

The set was staged in a residential context, built around a yellow striped wallpaper evoking Mediterranean roots and the aesthetics of southern parasols. The space was styled to show how a single motif can transform a room, creating an atmosphere both warm and distinctive.

Produced in collaboration with Hello Production and CattochCo, the project brought together photographer Magnus Mårding and videographer Nils Emil Nylander. It resulted in a series of images and videos—reels, horizontal formats, and mobile content, in both French and Swedish—designed to inspire and illustrate the narrative dimension of wallpaper.